Part 1: Planning
Full Outline of the Twitter Sales Driver Method
Why do we plan?
Sounds silly, but with how foreign Twitter may seem to you today, why would we have a goal if we have no idea what kind of potential Twitter has on our business?
The answer is that it doesn't matter that we don't know it's potential for our business, we set goals because a goal or plan is better than no plan. No matter how clueless we are going into it. If your personal expectations are that Twitter will make you an additional 10% of sales, then make that the goal. Or if you think you should measure by your Twitter following then make it that. Whatever the goal, set it, and live up to it. The important point is that regardless of how you measure your results make sure that you measure them.
Goal Setting
- eBook: Setting Twitter goals
- eBook: Using trackable links with CTRs (click-through rates)
- eBook: Twitter and time management
- eBook: Your company's current marketing strategies
Your company's image
- eBook: Personality & reputation strategy
- eBook: Your people's tweeting plan & policies
Offensive & defensive strategies
- eBook: Your overall game plan
- eBook: How to defend your company (defensive)
- eBook: How to defend your industry (defensive)
- eBook: Defending offensive tweets (defensive)
- eBook: Promotions & selling (offensive)
- eBook: Choosing technologies to engage in (offensive)
- eBook: How to react to fans (offensive)
NOTE: New articles will be released on the website in time. Follow me @salesdriver to get the updates.
The Twitter Sales Driver Method eBook will be available for purchase in Spring 2009. The eBook includes the complete TSD method with additional tools not found on the website, videos, worksheets, and commentary by leading marketing consultants. If you donate to TSD for any amount, you will receive the eBook for free when it is released.
