Part 0: Understand
Full Outline of the Twitter Sales Driver Method
Understanding begins before applying the Twitter Sales Driver Method. Before proceeding, make sure you are in alignment with the following statements.
I am aware of:
- Twitter's purpose, utility, and general features.
- This includes how to send an update (tweet), reply, send a direct message, search for users, search for keywords (or #hastags), how people are addicted to twitter, how emergency services, politicans, celebrities, and the unemployed could use twitter. If not, see the Twitter 101 Center.
- Where to get help if I don't know something
- When a term or concept about Twitter comes up that you aren't familar with (because new uses and terminology are being used everyday) I know where to get good explanations. If not, see our article where to get help on Twitter.
- Twitter is not a magical answer for everyone's marketing strategies
- Personalized communication by definition is not one-size-fits-all. It may take some trial and error. This website and eBook gives you all the tools you need to figure out the right Twitter formula for your business. Finding the sweet spot where your target audience overlaps with the Twitter demographic can yield big results. Luckily Twitter is growing at 100% per month and demographics are changing rapidly as are your opportunities for using this new medium to get your message out. See Cons of Twitter, The Growth of Twitter, and the Demographics of Twitter.
- Twitter has a learning curve like anything else.
- My goal at twittersalesdriver.com is to remove that learning curve as fast as possible. The corner stone to removing that learning curve is reading all the articles in Twitter 101 Center. The more you use Twitter (even on a personal level with a seperate account), the quicker you'll get it. Give it time, don't get discouraged, you have all the tools here and you need to know Twitter like you know email.
- Twitter requires maintenance
- Twitter is so powerful because you can engage your customers and critics. If you stop engaging them, they will lose interest in you, or you can't properly defend your company. This takes time, but every minute on Twitter responding to tweets is a minute towards your market research. The point? It takes time. I am an advocate for automation and will teach you how to save hours a day by using the 2,000+ tools available. Spending the least amout of time in front of Twitter is part of our time management goals with the Twitter Sales Driver. Twitter is another way to connect to your audience, and since your audience is moving towards Twitter, you can't ignore Twitter, because that is ignoring your audience. Dedication of checking twitter every 2-3 days is critical. It will take no more than 15mins (depending on the interest in your company).
- The proper ediquette of blogging (or micro-blogging)
- Know Inforworld's 10 Commandments of blog and wiki etiquette.
Got it all? Good!, you are now ready to start the Twitter Sales Driver Method.
Next: Part 1: Planning
The Twitter Sales Driver Method eBook will be available for purchase in Spring 2009. The eBook includes the complete TSD method with additional tools not found on the website, videos, worksheets, and commentary by leading marketing consultants. If you donate to TSD for any amount, you will receive the eBook for free when it is released.
